The hardware they've announced is absolutely loaded with features with an ARM uC, a dual core ESP32, a crypto accelerator and the Altera/Intel FPGA; hopefully they can keep the price reasonable. I wonder if they cut a deal with Intel to help subsidize the cost, since Intel just announced their new Xeon chips with FPGAs. I expect I'll buy one as long as it's under about $75. Only problem I can really see is that it doesn't have that many pins exposed, but that's not a huge issue.
https://hackaday.com/2018/05/18/arduino-just-introduced-an-f...
Anyway, they probably didn't get some kind of direct subsidy on this, but they surely got volume discounts like any other major buyer -- it's a completely, totally different class of devices than what you'll see strapped on a Xeon, low cost, and they've been selling these kinda chips for a while now, overall (Cyclone 10 LP is fairly recent, tho)
It will be interesting to see how this compares to some of the existing designs based around the Lattice ICE40. The Lattice FPGA programming information was reverse engineered and this triggered a lot of interest around the open source toolchain and many boards were designed around this FPGA:
http://www.clifford.at/icestorm/
https://www.tindie.com/products/Folknology/blackice-ii/
https://www.olimex.com/Products/FPGA/iCE40/iCE40HX1K-EVB/
https://blackmesalabs.wordpress.com/2017/02/07/icezero-fpga-...
https://www.crowdsupply.com/qwerty-embedded-design/beaglewir...
They call out every other chip with excruciating detail. This bothers me.
I kind of like the idea of an FPGA-based Arduino, but I definitely wouldn't like them moving to closed source software.
Coupled with a chat-bot you could have a smart anything.
"Laundry machine, start the last program"
"Dang, Sarah, what did you do in these clothes? Smells really weird. Starting nuclear bio-hazard cleansing."
"Steeeeve, imma kill you! Why you always have to switch it to the smart-ass mode?"
Yikes