A point is that often statements of a law are defined not by the language but by the ruling of lawsuits that occur around those statements and that is what most companies and lawyers are waiting for, what do courts rule when these lawsuits happen.
The biggest issue that I have heard of (Im no expert) is what does the right to be forgotten actually mean ? Does that mean all your backups are now illegal as you are retaining the customers information after they asked you to remove their records?
I think some of the fear that smaller business have is that this will encourage lawsuits until people understand how the courts will rule on each item.