The FAQ is referencing the legal concepts in the law's text. For example "sensitive data":
"(...) including for the processing of special categories of personal data (‘sensitive data’)", special categories are mentioned on Article 9. "(...) personal data revealing racial or ethnic origin, political opinions, religious or philosophical beliefs, or trade union membership, and the processing of genetic data, biometric data for the purpose of uniquely identifying a natural person, data concerning health or data concerning a natural person’s sex life or sexual orientation"
Do you store or transfer or process any of that data on a large scale? Is it personally identifiable? "Processing" is defined on Article 4.
I believe the original legal text, though not the easiest to read, gives you a fairly clear idea on where your organization or project should stand with respect to GDPR.
(1) What data do you process?
(2) How is it connected to your economic activity?
(3) How do users consent this use of the data?
(4) Is your data "sensitive data"?
If you're some random guy online doing large scale processing of "sensitive data" you better hire a law firm with GDPR expertise to understand and comply with the law, I mean, that's the whole point.