US, you might thank Europe later :)
In business there's this maxim that the only constant is change and its corolary that flexibility and adaptability is key.
Morals and consumer privacy aside, every time I see a company trashing GDPR I see a company set in their ways, a company too tired to adapt. It's (probably) not that they have a rigorous and rational framework for evaluating what changes are good or bad for the world, but instead they're just tired or afraid of change and would rather be left alone.
