Now they have to convince their customers to use the service less, while trying to increase the number of subscribers they get reoccurring revenue from .
That's an almost sisyphean task.
Even harder will be convincing one of the chains to buy them.
I'm guessing that if we don't see an announcement of a sale to one of the movie theater chains in the next week they'll end up bankrupt and one of hte major theater chains will by at least their data at that point.
How do you go about convincing a company to buy you when they know that you'll be there in bankruptcy court to buy at a cheaper price.
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