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On what basis? Google started Google Public DNS in 2009 and, as far as I know, it was never intentionally blocked by any ISPs. The issue with 1.1.1.1 is a lot of hardware treats it as though it was reserved for private networks. For instance, I can't access 1.1.1.1 right now since I'm connected to a Cisco router. So this could very well be a technical issue.
But even if 1.1.1.1 is taking off more than 8.8.8.8 did, your assuming the DNS queries people are sending are secure anyway. I'll admit I'm not completely up-to-date on the whole "DNS over TLS" thing but I haven't noticed any support for it on my fully-updated Windows machine or Android phone. I'd love for someone to correct me, but I don't believe any major electronics ship with secure DNS by default. If people are sending DNS queries unencrypted the ISPs can just sniff them.