I read that article and I'm still wondering: why Rust?
Are you asking in comparison to some other language? The most obvious other languages in the "compelling better C" niche I think are Ada, D, and Go; Ada and D (I think, I do not know them well) don't have as good of a standard library or outside development community, and Go is less suited to Rust to replacing portions of a process. Go would be a reasonable choice were one writing a VCS from scratch today.
Trying to install a c++ compiler from source (and I've done it several times) is a much less plesent experience, so most people stick with what their package manager provides.
How so? Is it because Go has a GC and Rust doesn't?
Go has cgo, and has slowly come to a few of the same decisions (e.g., Go gave up on segmented stacks too), and gccgo exists, so it's certainly possible to use Go for this use case. But it's not as suited as Rust.
There's a nice post about calling Rust from Go which goes to lengths to avoid the cgo overhead, even though Rust can just directly expose C-compatible functions and cgo can call them without any special effort on either side: https://blog.filippo.io/rustgo/
More generally a heavy runtime, which creates issues when you're trying to replace parts of a process which has its own runtime, unless you can make the two cooperate (by actually using the same runtime e.g. jvm or graal or whatever).
Go's FFI is also easy to work with but the source of… other issues which is why the Go community often prefers reimplementing things entirely to using cgo and existing native libraries.