This seems like a joke question, of course. But consider: Ten years or fifteen years from now, supposing nearly everyone is using Facebook's dating service, could Facebook Inc adjust their matching algorithm to give shittier / less promising results to those people for whom it identifies as having a dislike for Facebook Inc's behaviour? Conceivably, what about matching them with someone who is likely to be sterile?
Could those who express objections to Facebook Inc's behaviour be gradually phased out of the population (not completely, obviously), by a motivated director, over a few generations?
Possessing objections to domineering corporate behaviour does not have to be genetic, nor does it even have to be overwhelmingly heritable -just mostly so- for Facebook Inc's incentives and capacities to align towards considering this sort of dystopian strategy.
I don't raise this because I imagine it to be true at all; I raise it because we are reluctant to spend time actually considering these kind of hypotheticals for how massively-dominent social platforms might affect our society and way of life, and often as a society we only consider them in retrospect. For example, Cambridge Analytica's unethical actions are a fairly predictable outcome of Facebook's business model and have (already) now lead to significant negative effects on a worldwide scale.