I don't disagree that the best native apps are amazing. But it seems so wrong to regard a desire to build cross-platform software as some kind of scheme by developers against their users. In so many cases, being able to use a program/service on many platforms is a huge part of what makes it valuable to the end-user. You can get your gmail from your computer, or your phone, or from a web cafe, and have it all work the same. You can share google docs with anyone and know they'll be able to access them. You can decide you're fed up with windows/macos/android/ios and you want to switch to something else, and most of your software will still be there waiting for you on the other side...