A few more privacy scandals break, and if Apple had an end-to-end encryption story that sounds roughly like: “If you’re using Apple products and services, you probably don’t need to think too much about the techy parts.” I could easily see Apple cementing their position for anyone even remotely concerned about privacy.
Apple the computer company. Apple the media company. Apple the smartphone conpany. Apple the consumer privacy and protection company? I could see it.
