Aside from a token few they can blog about, what's their incentive to be successful?
http://static.izs.me/why-you-should-never-pay-for-online-dat...
The issue is websites like match keeping profiles that are inactive or can't reply back.
I found Match to be very guilty of that. and on the app side, Bumble is the worst. Saw someone I knew from elsewhere on Bumble and I asked her about it. She seemed kind of surprised and said that she hadn't used it in almost a year. others have reported that too.. Bumble clearly leaves fake or abandoned profiles there for people to swipe on. it's very deceptive.
Those who are seeking committed long term relationships, yes, likely cancel.
Those who are seeking short-term/multiple relationships and would like a revolving door of them... subscriptions continue to renew.
Probably has a lot to do with the price points between 'casual' dating sites/apps like Tinder and OKCupid compared to something 'more serious' like https://www.itsjustlunch.com/ - where it _starts_ at $2,800.
Granted, I've never paid for a dating service. But the business model is much like Facebook's: get a bunch of free users to voluntarily give personal data about themselves, then sell that data to power users. There's a good degree of faith that online dating works in general (which is bolstered by successful matches), and some people are willing to pay for an advantage in finding someone (and in being found).
But yeah for those interested in more long term relationships, that's what happens. I cancelled my subscription after I went exclusive with someone.
Consider the goals for a dating website. Finding "the one" is hard; there's just too many factors. Even if you could put all the data gathering on the web for that, how many people would want to do it?
However, if a site is enabling the user to meet more people (and the right kind), I think they're delivering the most value they realistically can.
Value is in the eye of the beholder...
The dating niche that OKCupid has traditionally filled has been non-monogamous relationships of various stripes
I figure most other paying people are either the same or looking to cancel their subscription once they find a long term partner.
Their incentive to help you find mates is so that future people will join the platform due to you saying "OkCupid worked for me."
