Blue Apron and Stitch Fix aren't selling software/hardware as a customer-facing value proposition, so they're definitively not tech.

You definitely have to draw the line, or else every big company in existence is a tech company. Banks hire thousands of software devs.

Just so you know, 1.recommender systems != collaborative filtering. 2.RBMs are good only for certain situations like explicit ratings (where users provide direct feedback), its a really hard problem in implicit recommendations (which are most sites). See Bayesian Personalised Ranking Algorithm. 3. >I'd argue that the logistics of shipping perishable food is significantly more difficult than streaming an audio file. Thats exactly the point. I am not measuring hardness. But that looks a supply chain problem that a software engineering problem.