I agree with you on that. A service such as social media (the connecting part, not the advertising part) could easily be seen as a necessary service being that we are all social creatures by design. But at this point in time it’s a massive Wild West where the laws haven’t been able to keep up with the advances in tech. So now we are stuck in this situation where every step you take is one in which you have to be very careful if you don’t want to have your personal habits exploited against you. The truth is I have been doing my best to educate the people close to me but up until very recently, with the Facebook scandals, it all fell on deaf ears. And maybe that’s another reason why I do find it so unnerving, as people are aware of these things going on but either don’t care enough and in some cases fully support their extremely private data being used on them for advertising. It’s also very conflicting because in this day and age of big data, real change could be made but all we seem to hear and experience is the opposite of positive change in this era. (I’m not normally this much of a negative guy but this topic specifically makes me feel very powerless)