It's a public health concern, so it's prudent to sample how much it's consumed.

> Obviously the rate increased, it's a fairly new device.

It's not necessarily so that "new device" therefore "rate increase." It could be flat or declining since earlier surveys. The fact that it isn't flat means that it's popular and likely warrants further study and/or intervention. The descriptor "explosive" applies here because many other similar public-health-impacting behaviors which are studied by similar researchers change much more slowly over time.

The rate of tobacco consumption overall is what's important. So we would do a comparison like high school upperclassmen who smoke cigarettes in 2010 (or maybe even a bit earlier) to high school upperclassmen who smoke cigarettes and/or vape in 2018. The difference would tell us what we want to know.

switch and Pokemon can't be smoked inside a school