Link to actual article:
https://www.linkedin.com/pulse/i-cant-wait-you-see-what-we-d...> Consumer growth slowed. People close to me and the business began to warn that chasing consumers was the wrong strategy. After all, how often do consumers ship things? I didn’t listen.
Looks like they should have gone B2B sooner.
> About two years ago, we reallocated resources and shifted our focus to a more profitable customer cohort: small businesses. But, we decided to keep the popular-but-unprofitable parts of our business running, with small teams of their own behind them. This was a mistake—my mistake.
It also looks like they should have ceased all consumer focused activities immediately as well.
