There's an awful lot of people posting "we knew it was bad already, why do you care now?" Remarkably consistently across all articles relating to Facebook. Clearly you want nothing done about this and are happy with this low level of privacy. But on the other hand a lot of people have been unhappy with it for a long time; suddenly the dam has broken and the public discussion in the media is taking an interest.

This happens with many scandals. I'm reminded of LIBOR "rigging", which all the participants thought was entirely normal.

Speaking of financial services, the UK had a long run of "pensions mis-selling" scandals. https://pensionsorter.co.uk/pensions-scandals/ ; I put the personal information leaking into the same category. People were presented with options they did not fully understand the implications of and then induced into picking ones which turned out badly for them. This kind of thing is why so many people hate the financial services industry, and the data mining industry is going to end up the same way if they're not careful.