What makes Cambridge Analytica worse than Google, specifically? Is the distinction you can draw between the two objective, or subjective to your personal view (or political party)?
(From what I've found, most people upset with "all political parties are the same" are people who belong to one, and are upset that they get grouped in with people who do the exact same things they do. Not "all political parties" are the same, but the two of them I deal with as a US citizen definitely are.)