This 100% untrue:
https://bits.blogs.nytimes.com/2008/11/07/how-obamas-interne...
https://www.theatlantic.com/politics/archive/2009/10/exclusi...
These are only two links but let me assure you if you're interested google is full of articles from the 2008 election talking about how vital the internet and data was to the Obama strategy.
I very clearly remember these articles and many others at the time talking about the new "big data" strategies utilized in both 2008 and 2012. To me that is what makes this whole "we scraped data and stole the election for trump" narrative seem extremely suspicious.