So for example, places that I had previously worked at would have a back-up location that employees would have to navigate to if the main office was closed. This information was all stored in some sharepoint document and employees would have to edit a spreadsheet document when they arrived. With Owlorbit, you can easily place a meet-up point on a map and users in your specific channel can view it. They can also respond to a poll (that gets pushed out to smart-phones) if they are safe.
This tool can be used for other purposes, but I have been gearing all the features towards the business continuity space.
