Why I’m selling WeddingLovely, my 8yr old company (with $62,000 revenue in 2017) (opens in new tab)

"Passion" has been getting a bad rep (maybe because of "follow your passion" trope), but when you're running a business, it really helps to be passion about the topic, or the customers.

Lack of passion is a great reason to sell a business: if there's someone else out there that loves the wedding industry, it's clear this would be a good fit for them. Being excited about the product especially helps when you're promoting and marketing it.

Way back in the day when I first working on what'll become WL, I wrote about my experiences learning to code and posted it here: https://news.ycombinator.com/item?id=2227770

It's been a fun, rocky, educational, stressful, and amazing few years, and I feel like it's time to pass it on to someone new.

I wrote this post with ALL the details (which are fun to read on their own, even if you're not interested in a weddings-based business). I hope you find it interesting!