The usual rationale from companies forcing SMS two factor is that you need to have a convenient account-recovery mechanism before you enable something strict and lock yourself out. They don't want the support cost of dealing with these lockouts.
Unfortunately, these same companies often then claim that there is no harm in SMS two factor since "clearly it is stronger than one factor". But they are blind to their own systematic design flaw which is that the same SMS setting to enable two factor also usually enables one-factor password-recovery via this supposedly trusted phone.
Given what we know about SMS security, it is pretty obvious that one-factor SMS is weaker than one-factor good strong password. And if the good strong password can be merrily reset by whomever hijacks your phone, you have really just decreased your security posture while performing this whole security theater around two-factor and hardware tokens.
