Thanks for the feedback. I thought I had solved that with the "Why a New Unix Shell?" link at the very top, but I understand you still have to read a bunch of text to answer your questions.
My main goal right is to have sophisticated users try it and give bug reports. It's not ready for people to use as their daily shell (and that isn't even the primary purpose of the project. As explained in the FAQ, I'm focused on shell as a programming language first.)
Some people have tried it and reported bugs, but I could use more reports. So I suppose I could try to sell it a little more and maybe get more feedback. But overall I feel like it's gotten a lot of feedback and attention. I'll think about whether it makes sense to "sell it" more.
The other thing I would like is to attract experienced developers who have implemented VMs and programming languages. Most of those people are working on their own projects. But I think many of them understand my project and half of the blog posts are aimed at that audience.