Are there any examples of similar rebrandings in the past that were successful?
So really, AMD is dropping the brand that's actually competitive and are branding everything the same as their 80386 knockoffs. Interesting.
(AMD died to me when they bought ATI and continued to refuse to provide decent Linux drivers. Now I don't consider either brand as even existing, and spend my money accordingly.)
I ran nVidia for about 12 years (since I built my first PC in highschool), and in the past few months I've switched my home and work PCs to ATI HD4650 cards due to nVidia's refusal to make a halfway-decent 2D driver. Intel's always been good, and I was holding out for their discrete line, but once that was cancelled I gave ATI a shot, and in 2D land, they work really well. 3D is functional, but it's probably pretty slow compared with what the card should be capable of. Anyhow, I'm a lot happier with ATI's linux drivers than I was with the nVidia ones.
I think ATI started going down hill when AMD took over. It's strange that a fairly on-par brand name managed to go to a solidly second place when the second place CPU manufacturer purchased them.
And with the upcoming Fusion, the clean difference between a CPU and a GPU brand doesn't hold anymore.
They bothered to do it at all.
It wasn't of the "confirm my thesis" type.
