>So the answer is "It'll win the hearts and minds of consumers, if the other selling points win the hearts and minds of consumers by letting them do something the existing systems can't/won't"

Agreed. So far the the focus as been getting the technology to work, and the sort of techies who can do that are generally not very good at figuring out what ordinary people need and how to sell it to them. Once the tech is good enough, we will see people who are good at the latter getting involved.