Non accredited investors buy securities all the time through their brokers.
Advertising to general non accredited public for unregistered securities may get you in trouble with sec.
Selling unregistered securities to non accredited investors happens all the time through private placements.
Meaning, don’t spam to the world your ico address and be diligent as to who you’re talking to about potential investments.
The SEC secretary wants a fine line distinction between a “private” and “public” raising of money. He’s right to point that all icos (besides filecoin) are trying to be considered as “private” while publicly share their address and don’t discern who sends in funds.
Here’s a recent SEC release: https://www.sec.gov/news/public-statement/statement-clayton-...