Does this include something that flashes / moves (within its self-contained box) even though it doesn't take over the screen?

How is it that it's not outrageous to people that in the middle of a news article, a box with flashing colors and a picture of a woman in a bikini isn't something obviously extremely undesirable? The activity of reading requires concentration, if you're reading something that requires thought, that is. I'm baffled that our tolerance level for this didn't drop to the pitchfork level.