The fact that there is a gap between who people want to be and the choices they make is not a disputed fact.

Without it, we would have no concept of shame, motivation, or self improvement.

Further, it's not disputed that companies have now been studying and exploiting the mechanisms of human behavioural triggers for the better part of a century now (just look into the history of advertising strategies).

Outright banning is not what I would want, and I would hope that it isn't what anyone would want. It's about giving MORE people the freedom to use software how they want. Options to control their use of software should they need it. Education for children on these exploitation techniques in order to protect them from it. Not banning anything.