Wow, that's really bad.
"Even in the premium smartphone segment where Apple operates, it is losing share to Samsung and OnePlus, Counterpoint said. Apple's share in the premium smartphone market (handsets priced above $470) dropped from 59 percent in the holiday season of 2016 to 35 percent during the same period last year, Counterpoint estimates. The OnePlus 5 was the most popular premium smartphone to ship during that quarter, the research firm added."
