You mean they should convince their now large set of mostly incompetent managers to stake their careers on the long shot of actually successfully innovating ? (like, say, a quality gimbal, or even trying to miniaturize a gimbal ? That would be excellent). Instead of focusing on exactly what they've done before (at best) and "soft" initiatives, and producing more of the same marketing everyone's seen 100x before ?

Yes. They should.

Also: not going to happen.