Not only that, they haven’t kept up in camera tech, but still charge a premium price. Built-in mechanical stabilization, additional sensors such as gps and altimeter, color capture could have justified a premium price. Expansion into the drone market came as too little too late, and the recall hurt that effort immensely. Seems like there are video applicstions outside the ‘action cam’ domain - security, monitoring, etc that players such as nest have gotten into, granted that’s outside their X-treme DNA.

So yeah, a sale is probably best for them, but outside their brand, what kind of IP do they really have that boosts their value...