When this all shakes out, the general story is going to be "upgrade sooner, current-gen Intel chips are x% faster", where x is going to be a larger number than it was a week ago.
It's more-or-less the Apple battery story all over again. Current devices are going to be slower, newer ones are going to be faster. Even if you know the why and the how, you're still in the same place as everybody else (at best, you could upgrade just the chip if your MB is new enough, but you're still buying Intel). Unless there's some clear way of imposing the external cost of this bug on Intel, it's a win-win for them.