I mentioned Meltdown because multiple entities (gcc, llvm, Google Cloud, Azure, Linux, Windows, etc) have already converged on concrete solutions such as new compiler flags and patches which gives us a glimpse into the costs and severity. The Spectre bug may be "bigger" but it doesn't have complete consensus mitigation yet and in the meantime, we really can't tell people to "just keep your laptop unplugged from internet and don't run any apps to avoid the Spectre bug." The Spectre hole seems like it will be an open problem for many years and the new gcc/llvm is an incomplete fix.