Yep. Apple Music is a nonstarter for me because the Android app was pretty shitty when I tried it in early 2017 and didn't integrate into the rest of the OS in native-like ways, especially when it came to things like Android Auto. I find the Google Music interface a disaster, and the Spotify clients seem to have better last.fm integration, which I haven't found in the Google clients. I also hate the desktop Google Music client, it's quite primitive feature-wise. Spotify's desktop app isn't as nice as iTunes (why are play counts and granular ratings gone from everywhere else :( ) but at least it's a start, and last.fm can pick up on play count tracking for me. Amazon's offering seems even more half-assed than Apple's.

If you're gonna ask me to re-create all my playlists and invest the time to train the recommendation engine, your client better be damn good. Otherwise what's an extra few bucks a month for not having to bother relearning shit? $10/month difference would probably get me thinking, though...

- Bundle the subscription with another service. Like when dropbox pro came with the galaxy S.

- Seamless user registration and free trial that comes with automatic recurring payment. You'd be surprised how easy it to get $5 monthly out of android/apple account without people noticing.

- Bots, lost and fake accounts

- Arrange statistics generally speaking and careful wording. "subscribers" doesn't distinguish between free trial, inactive accounts or long term regular users.

There are plentiful ways to handle PR however you like. Only the insiders really know what's happening inside a company.