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0 pointsjnevelson8y ago0 comments

Ignorant question (I'm not very familiar with the music business): what do the labels provide to the artists - why do they need to sign with Time Warner/Sony/etc at all, rather than just releasing their music to all distribution channels (Spotify/Apple Music/etc) themselves? I understand for smaller artists the labels can help provide advertising to them, but the larger, well-known stars you mention seem like they should have leverage to negotiate themselves?

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6 comments · 2 top-level

whiddershins8y ago· 4 in thread

PR and lots of logistical support. Much of that logistical support is also drawbridge over a moat that makes exposure on a large scale basically impossible without access and backing.

The idea that a person can create and maintain a fan base of millions without all that is attractive but infeasible.

dragonwriter8y ago

> The idea that a person can create and maintain a fan base of millions without all that is attractive but infeasible.

Chance the Rapper might disagree (as, to a lesser extent, might Jonathan Coulton.)

amigoingtodie8y ago

Like Louis CK?

richardknop8y ago

Not sure it’s a good comparison. Comedy is a bit different animal than music. I’m not sure big stars like Rihanna, Taylor Swift etc would be able to become such big stars and maintain their fandom and deal with all the logistics of TV/radio promotion & deals, concerts, brand awareness and such alone without big studios doing that for them. I am not up to date on music but are there examples of big international pop stars who bootstrapped their superstar career without being promoted and pushed by one of the big three studios?

majormajor8y ago

He was a writer for established media titans like Letterman and Conan, with other fairly-typical industry projects as well, with a TV show on a major cable network, before he really blew up outside of comedy insider circles, AFAIK.

ikurei8y ago

You seem to assume the business of a musician is to publish music and distribute it.

Artists also make a lot of their money by licensing their music, or concerts, which are big logistical problems full of middle men. Big labels also give you a lot of PR and visibility.

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