Well, it's a question of what one is willing to pay. Me, I'm willing to pay actual U. S. dollars to Apple to get that same functionality without giving up (and perhaps I'm naive here) privacy. Personally, I like that well-defined transaction. The transaction that has taken place between yourself (and to some degree, me) and Google is much more fuzzy. Today Google does this with your data, but tomorrow? You call it "adjusting the service", I call it "getting more creepy". No right or wrong, you're happy, I'm happy, but from my POV there is a vast gulf in the price paid for the two competing services.
The instant Apple starts doing Googly stuff, I'll dump them for the real thing. But I'll betcha Apple is quite aware of this.