I think, more importantly, it was also made specifically for white folks who needed to hear the message.

Sure, everyone I know in the AA community knows Kendrick...but they’re also already vehemently aware of the issues.

I’m glad TPAB had the reach it did. Not only is it, message-wise, one of the most important pieces of media in the last 10 years at least, but from a compositional, production standpoint, it still has yet to be surpassed. Many will try. I’ll be shocked if any succeed for the next decade.

What TPAB does, for white folk like me, who can’t directly relate to the message, is prove that we should be acknowledging these issues from the white community...as some of the most talented African-Americans in the world got together (Dr. See, Pharrel Williams, Flying Lotus, just to name a few?) to just project this hyper-clear message to everyone - the African-American community is intelligent, brilliant, socio-politically aware AF and are fully capable of putting forward a message in a far clearer way than I’ve seen most white folks do in the last decade.

I mean, let’s face it. Can we name one album from all the top 40 white producers or musicians that has meant half as much in the last ten years?

This is the most important message that TPAB brings.

For all the damage hip hop did to the AA image in the early 00’s, it’s worst era by far, TPAB is undoing.