> I find it disappointing, however, that a worthy scientific payload isn't being launched.

It would also be disappointing if a worthy scientific payload were to be blown up on launch, an event which Musk seems to think is quite likely.

Considering the risk with this initial launch, short of a very low budget package, I think most researchers would prefer to wait for a safer launch.

Do you know how much attention yet another orbiter would get? China literally landed on the moon -- the first time anything had soft landed on the moon in 37 years -- and they made some revolutionary discoveries. And nobody cared. Sending a car into orbit of Mars while literally playing Space Oddity, on loop - with a live stream available. That is something that would get massive coverage.

The coverage is not just an advertisement for SpaceX and Tesla, but for space in general. News has turned into sensationalistic drivel, driven by clicks than any sort of value. Little of what's seen on the news today will matter in 10 months, and you'd scarcely find a morsel that will matter in 10 years. This makes the absence of space coverage quite peculiar. 100 years, 100 centuries - the steps we are taking today, after a decades long haitus, into space will define the future we will all live in. If it takes being absurd to get peoples' attention in a world of clickbait, sensationalism, and drama - then, by all means, be absurd.

A big part of the reason it's difficult to get funding for space is because nobody cares. Oh look NASA's orbiter suggests our "recurring slope linaea", or RSL - an acronym more reminiscent of something a pharma ad suggested you may want to ask your doctor about than an unexplained phenomena that ought spark the imagination - may be water! How amazing is that! No, we have no real pictures and no.. we're not going to send the rover that direction.. and have no real plans to do so because of a 50 year old treaty. But think about it... in part because that's all anybody can do! Oh shit, another study just made a strong argument that the water is indeed just dust after all. Oh well. Maybe we just need another orbiter.

You're not sending an automobile into space, you're trying to capture and inspire the hearts and minds of the people. And not just the cliche nonsense of thinking of the children, but of all people. Because this experiment, if it succeeds, will probably have been the most interesting and exciting thing done in space in the past 40 years. Or we could beg for enough morsels to send another orbiter.

They probably don't want to send expensive science payload on the first test flight of a new launch system, in case of catastrophic failure or such.

>Seems a waste to send an automobile advertisement into orbit around Mars for eternity.

Especially since Red Bull will probably pay a lot of money to have a crash test dummy in a space suit strapped to a dirtbike with a Red Bull zip-tied into his hand, a GoPro on his helmet and some solar panels dangling somewhere broadcasting a live stream for the next handful of decades.