Note that the value of product placement, in film advertising, endorsements, and merchandising all /benefit/ from the increased distribution of piracy.

This suggests possible changes in business model, but it is really hard to give up an existing revenue stream in order to build future revenue streams that may fit the current world better, especially when the future revenue stream is currently small (e.g., music industry's fight against streaming, which is projected to become a larger revenue stream than physical sales had been - https://www.ft.com/content/94c5cdb0-4a26-11e7-a3f4-c742b9791...)