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Your example though? > Let’s say for advocating for arming every American or against gay marriage.
Arming them for what? To shoot gays? Yeah I would probably be pretty upset about that. Advocating ethnic cleansing? "Alternative facts" about vaccines?
If I were on Twitter or something I might tweet, or write a blog post about it trying to convince the publishers to change their mind or encouraging others to support different publishers. I don't think that makes me a book burner.
In reality though unless it was something truly vile or dangerous that crosses some sort of hard to define personal line I would probably not do anything at all... I'm not a despotic ruler who cannot abide the existence of mere words I disagree with...