It's also display quality. If you're doing design work you can use a MacBook pro and be pretty sure that the color is accurate with no calibration. If you switch platforms you have to sort out the enterprise and gaming displays, which have totally different selling points (price and responsiveness, respectively). Getting a good display and accurate color on a Windows machine requires a lot more knowledge and effort. This is definitely less true since Apple abandoned their display line (one more bit of evidence that Apple doesn't care about the professionals that established their brand anymore).

I'm not sure I agree with this. Or at least it goes too far to say that it's a mental lock in.

Yeah Apple is making some very bad mistakes in their software quality, but there are two things that are very essential to the Mac experience that still make it the most straightforward choice.

One key advantage Macs have over Windows is that they run Unix. You can open a terminal and be involved with most of the Linux/Unix monoculture that exists and have access to much the same tools. No VMs and all the hassle they bring to take into account, mostly at least.

One key advantage Macs have over Linuxes is the availability of good quality graphical software. If you like a GUI for Git, the best are available on Mac. It has OmniGraffle, which many regard as amongst the best diagramming software out there. It runs a very decent version of Microsoft Office. Many would argue that - especially for developers - the software ecosystem for Macs is even superior to Windows. And add on top of that is that this also runs on a still mostly flawless out-of-the-box experience.

Sure, I bet most people could switch to Linux or Windows if they wanted to go through some effort. But it's more than a mental lock-in, you give too little credit to the Mac ecosystem. It might not be the obvious best place to be anymore, but it's still great value. As was pointed out before, this seems to be something that Apple is okay with.

I really hope Apple feels this security incident steps up their game - they deserve all the hate they get for this. But the Mac value proposition will barely change for most people, as sad as that may be.

Please note as disclaimer that although I do use Macs sometimes, I spend most of my time on Windows and Linux systems.

> Also most people mentally think that somehow Apple is better for design but the software runs just as well on Windows.

Back in the PowerPC days, a large part of every keynote was getting Phil on to press the spacebar so we could all see how much slower Photoshop was at making the poster for Inspector Gadget. Can't help but feel like this was where a lot of people cut their teeth on this opinion. While Mac OS 9 and its users (niners) are a tiny minority now, I suspect a lot of those shops moved to Mac OS X.