AFAICT, Apple's security bounty program is officially only for their preselected group of security researchers.
In the course of developing my current application, I've discovered a couple security bugs in macOS, which I reported to Apple product security in PGP-encrypted emails. The only thing offered to me was to have my name/company listed in the release notes (which they are, for the latest 10.13 update, along with a CVE#).