I hate to underestimate the "average user," but there are legitimate things the average user could do with a Save As button in Netflix, like playing video on unapproved devices that they own. There are a lot of people who still don't have a smart TV capable of streaming Netflix but do have one capable of playing .mp4 files from a USB drive.
The last time I ripped a DVD was so my mother could watch it on her iPad over a long plane flight. If DRM didn't exist, I imagine importing a DVD or Blu-ray into iTunes would be as easy as importing a CD. Empowering users to watch media they own on devices they own would have a real impact. It might not be something the average user devotes a lot of thought to, but it would certainly be something they would do if they were allowed.