" -- all trace their success to business strategies that shocked and outraged established industry when they first emerged. Cable started as unlicensed businesses that retransmitted broadcasts and charged for it. Apple's dominance started with ripping CDs and ignoring the howls of the music industry (just as Firefox got where it is by blocking obnoxious ads and ignoring the web-publishers who lost millions as a result). Of course, Netflix's revolutionary red envelopes were treated as a form of theft."

That's exactly the point of the article.