Ask HN: How do you share releases and Product roadmaps with Customers?

3 pointsmpc8y ago3 comments

I haven't found a good way to keep customers in the loop with new features and drive engagement.

Currently and in the past I've done:

-Reach out to key customers directly (effective but hard to scale)

-Email blast (low conversion)

-In-app notifications (Like Taco in Trello. Seems like it would be good but hard to integrate and make the case that it trumps other product work)

Are there better solutions for sharing the product's timeline and what's coming next (or just shipped)?

I'm looking for both process and tooling that help solve away this general problem

THANKS!

3 comments

idoh8y ago

What type of product are you working on? If it is a consumer app, then it is probably not a good idea to share things that are planned, because it is the nature of the business that plans change. You might not be able to avoid this with a B2B company - in that case I've seen a more personal touch (personal email / phone call) work well.

mani-smhack8y ago

I think https://www.uservoice.com/ can help in this case .

People can ask for feature request and others can upvote so that you can keep track of the feature that is asked by more number of people .

anvisha8y ago

Try headwayapp.co for the in-app notifications.

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