I'm not sure there's any money aiming for the market that buys cheap. On the other hand enthusiast vendors like e.g. PC Specialist in the UK have survived for many years selling PC's in the price segment these guys are going after, because frankly for some of the models you could survive as a small company on a few dozen a month, while you might have to sell 10x-20x as many units to make similar margins to cover salaries and sales costs for lower priced units.