>the only thing they've got to hold onto now is EV, and that's of diminishing value now as well.
Value in terms of cost, or in terms of utility? And if the latter, care to explain why? I know almost nothing on the business/political side of certificates.
Just pointing out that browsers are de-emphasizing the "green bar" (and, on mobile, almost non-existent), so it's of decreasing visibility/value to the website customer (and also the certificate purchaser).
