Just like NGOs are making a change. And that's what's criticized in the article. You can't just click away misery.

The idea of online donations is nothing new. The idea of online donations to support people with health issues is nothing new. Give to your local Red Cross. Give to the Army of Salvation. Give to your local groups. Help the people in need in your neighborhood.

There are plenty of things you can do locally to alleviate people's pain and suffering, and it does not involve sending money through a site that feeds on voyeurism.