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0 pointsmaxpupmax8y ago0 comments

Why do you say that there's no meaningful ROI? I know a lot of marketers and advertisers who have built great businesses off of Facebook Ads.

Agree that we need to improve the quality of ads across the board.

0 comments

nihonde8y ago

I will answer your question with another: what metric are you using to measure ROI?

Edit: When you say you know lots of "marketers and advertisers" that are making money from ads, are you referring to resellers and providers of ad inventory and/or analytics, or are you referring to people who actually sell goods and services other than marketing and advertising inventory?

akanet8y ago

Yeah, this is a very strange statement. Many businesses are printing money advertising through Facebook.

nihonde8y ago

Then you should be able to answer my question: what is the metric for ROI?

2 more replies

matsur8y ago

People entering and converting through a purchase funnel?

nihonde8y ago

OK, so how is the success of that funnel measured vis-a-vis other promotional channels? And are you able to demonstrate definitively that a visitor from FB concluded a sale? If so, how?

3 more replies

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0 pointsmaxpupmax8y ago0 comments

Why do you say that there's no meaningful ROI? I know a lot of marketers and advertisers who have built great businesses off of Facebook Ads.

Agree that we need to improve the quality of ads across the board.

0 comments

nihonde8y ago

I will answer your question with another: what metric are you using to measure ROI?

akanet8y ago

Yeah, this is a very strange statement. Many businesses are printing money advertising through Facebook.

nihonde8y ago

Then you should be able to answer my question: what is the metric for ROI?

2 more replies

matsur8y ago

People entering and converting through a purchase funnel?

nihonde8y ago

OK, so how is the success of that funnel measured vis-a-vis other promotional channels? And are you able to demonstrate definitively that a visitor from FB concluded a sale? If so, how?

3 more replies

j / k navigate · click thread line to collapse