This now makes up the bulk of 'content' and is heavily monetized and driven by monetization where the 'content creators' have a more intimate relationship with advertisers and platforms to essentially sell out their audience ie back to the old media model of 'influencers'.
The content is also derivative and repetitive but easier to access and consume. Thanks to the monetization the presentation and production values are higher. There is definitely some decent content produced by this model but it becomes harder and harder to find.
There is a certain desperation to capitalism that infects everything. Sell, sell, sell, make money, forget everything else unless it affects your ability to make money, and it becomes the primary driver.
