The whole "unboxing" hype, as if that were a thing. "Now let's enjoy getting this [thing] out of its packaging!" -- as if that were an essential part of the enjoyment of [thing]. It's just a prerequisite to the actual use and enjoyment of [thing], because packaging is a prerequisite of transport, storage and sales.
Who the heck came up with the silly idea that this is an event in itself? And above all, why did anyone -- or, worse, seemingly everyone -- fall for it?!?
Stop the darn lunacy now.
